Saatchi & Saatchi Amsterdam. The lovemarks company.
Brands are running out of juice. More and more brands are squeezed at the margins and falling victim to commodification.
Lack of differentiation and the bombardement of information are turning many brands into blands.
Creating emotional added value is therefore more important then ever before. The significance of emotion has been proven. People make decisions about what they buy and what they do emotionally.
And anyone who has been in love knows that love is the most powerfull of all emotions. Love comes from passion, spirit and deep empathy. A relationship based on true love is an enduring one. It brings with it loyalty beyond reason and total commitment.
Saatchi & Saatchi discovered that there is growing disconnect between what we know about the brain and how marketing tries to connect with consumers. By exploring the power of great love affairs we developed the lovemarks philosophy.
We use the lovemarks philosophy
to grow and transform
businesses, brands and reputations.
