Arjan Kapteijns
Chief Executive Officer
Arjan has been a strategic consultant and entrepreneur for many years. He is a strong advocate of the power of simplicity. He has extensive experience in delivering strategic solutions, effective creative ideas and senior counsel to leading companies in various categories. He is regularly acting as a speaker, chairman and marketing expert in the media and at conferences. Between 2001 and 2009 he wrote a monthly column in the Dutch marketing magazine ‘Tijdschrift voor Marketing’. Since 2009 he has been a member of the NIMA Exam Board responsible for the quality of the NIMA Communication exams.
He was previously partner and owner of Project X, an Amsterdam based brand innovation consultancy. This gave him the opportunity to lead projects that cover every aspect of the trade – marketing, brand innovation and communications strategy, new product development, design, interactive, in store, events, sponsoring, PR, mobile and of course advertising. Out of the Olympic Stadium in Amsterdam he advised many companies, among them Volkswagen, Audi, NS (Dutch Rail), Bijenkorf, Hema, Siemens VDO, Philips, KPN, E-Plus, BASE, Unilever, Remia Sauces, ING, Robeco, the Ministry of Economic Affairs, TiasNimbas Business School, RSM Erasmus University and his neighbors, the Johan Cruijff Foundation.
Before this he was Marketing Director at Publicis Group Netherlands, Strategy Director at DMB&B Amsterdam and European Planning Director at DMB&B Worldwide Communications. During this period he worked for a wide range of clients like Procter & Gamble, Philips, The Coca Cola Company, Bavaria beer, Koopmans Baking products, Bokma, Hero soft drinks & jams, Akzo Coatings, The Dutch Tax Department, Jamin retail stores, Gall & Gall, KPN, Toyota, Dutch Army, ING Bank, Dutch Rail. In his role as European Planning Director he contributed to the development and European roll out of the DMB&B Brand Vision process and the set up and realization of the DMB&B Worldwide Youth Study.
Arjan graduated from TiasNimbas Business School (Master of Marketing) and Fontys University of Applied Sciences (marketing and communications).
