Emotional campaign for revolutionary price plan T-Mobile!
Today we proudly announce the kick off of the new integrated campaign for the new Relax of T-Mobile. This campaign is introducing the revolutionary price plan of the new T-Mobile Relax and will differentiate the T-Mobile brand emotionally from the competition in the Dutch market.
The last 16 days lost minutes accumulated in print, billboards, banners, on national television and on the website verlorenminuten.nl, where we announced: “Not everything is lost. Discover it on 13 January”.
Starting today finally the sender was unmasked and our new campaign for the new relax of T-Mobile was launched. The campaign unfolds itself on TV, but also on Hyves (The Dutch equivalent of Facebook), YouTube, Radio, Print, Outdoor Instore, internal communications and on the campaign site www.t-mobile.nl/relax.
The first two commercials will be broadcasted within the next two weeks. Then the next phase with commercials will follow. How the campaign will evolve we do not know yet. We will let us surprise by reality. One of the real people in the commercials will get the opportunity to realize his dream using the extra minutes of T-Mobile Relax. And we will follow him other.
On the site you will find besides information about the new Relax, also a link to branded utility the T-Mobile Countdown. Your Holiday. A great party. The concert of your favorite band. With this branded utility on Hyves, you and all your friends know exactly how many minutes you still have to wait. Share the application with all your friends.
